First Touch London was established in 2019. The name First Touch comes from a very meaningful place. My son was born with a rare bowel disease called hirschsprungs. He was rushed to St George's hospital in London where he went into Intensive care for 3 weeks. The charity which helped with the funding of the facilitation of the operation and accommodation which we was in, was called First Touch. And I thought it would be nice to name my brand after a charity which supported my family in such a difficult time!